At 365 Aviation, we believe that extraordinary journeys deserve to be paired with extraordinary products and experiences. That’s why we’re thrilled to collaborate with Maison Hennessy to offer a one-of-a-kind adventure that takes you behind the scenes of this iconic brand.
Taste and enjoy cognac in the heart of the region that gave fine brandy its name. Discover the history of Maison Hennessy, a saga forged by the constant quest for excellence.
Jet off to the enchanting Charente region in France, where you’ll dive into the captivating world of Hennessy. From the art of wine growing to the intricate process of distillation and blending, here, you'll uncover the secrets behind the Maison’s time-honoured craftsmanship, revealing what makes Hennessy cognacs so special.
E X P E R I E N C E H I G H L I G H T S
Sail the Charente with Maison Hennessy
From April to October, visitors are invited to cross the Charente on Hennessy’s solar-powered boat, a nod to the old barges that once carried cognac barrels to sea. As you glide, soak in panoramic views of historic Cognac, Saint-Jacques Gate, and the birthplace of François I, emblematic king of the French Renaissance.
Step Inside Hennessy’s Legendary Cellars
Step into the heart of Hennessy, where over 250 years of craftsmanship come to life. These historical cellars hold the Maison’s most treasured eaux-de-vie, each space revealing a chapter of its rich legacy.
Experience Innovative VR Installation "Mobilis"
Pulling you straight into the heart of Hennessy’s origins, Mobilis is a cutting-edge VR installation, designed by French artists Olivier Kuntzel and Florence Deygas. Inspired by Richard Hennessy’s 18th-century sketches, this immersive experience brings the Maison’s legacy to life in a mesmerising fusion of poetry, drawing and technology.
Cycle Around La Bataille Vineyard
Usually closed to the public, La Bataille Vineyard—nestled in the heart of Grande Champagne—offers a rare opportunity to explore Hennessy’s pioneering efforts in sustainable viticulture, biodiversity, and regeneration, priorities that have shaped the Maison’s vision for over 20 years. Now, visitors can hop on electric bikes and cycle between rows of vines, taking in panoramic views of the region’s rolling hills.
Go Behind the Scenes at the Distillary of La Groie
Just a short five-minute drive from Cognac, this typical distillary offers a rare chance to see craftsmanship in action. Admire the beautiful copper stills and become versed in the intricate process by which wine transforms into eau-de-vie. Visit in autumn or winter during the annual distillation campaign, and you’ll get an even closer look, meeting the artisans who keep this centuries-old tradition alive.
Meet the Master Coopers at Hennessy’s Cooperage
In the heart of Cognac, along the banks of the Charente, a handful of master coopers keep an age-old tradition alive. At Hennessy’s Cooperage, these skilled artisans craft and restore barrels, ensuring the perfect ageing conditions for the Maison’s eaux-de-vie. With each stave and hoop, they pass down their savoir-faire, preserving a craft that has shaped Hennessy’s legacy for generations.
Indulge in a Cognac Tasting Experience
Discover the Tasting Committee’s daily ritual, followed by a guided tasting of different Hennessy cognacs—each one a masterpiece crafted from a selection of full-bodied eaux-de-vie aged primarily in antique oak casks. Savor the richness of cognac served neat, on the rocks, or in a cocktail, and discover the layers of character in every sip.
Attend a Masterclass at the "Editions Rares" Workshop
Typically off-limits to visitors, get a rare glimpse into the production and artistry behind the Maison’s exceptional decanters at the “Editions Rares” workshop.
Travelling to Cognac
Just over an hour’s flight from Paris and a scenic drive from Bordeaux, La Rochelle, or the sun-drenched Charente beaches, the charming town of Cognac is tucked away in the rolling vineyards of southwestern France—a place that blends history, craftsmanship, and indulgence in equal measure.
Cognac has been producing wine for over two thousand years.
To start your cognac tour in style, take a private jet to Cognac-Châteaubernard, which is a little over a 15-minute drive from the Hennessy Cognac Distillery. Popular routes include flying from London Farnborough to Cognac-Châteaubernard, which takes approximately an hour and 25 minutes in a light jet such as the Bombardier Learjet 45XR.
Images courtesy of Bombardier Inc.
Start Planning Your Journey
Our expert Charter Managers, alongside Maison Hennessy team, will craft every detail of your experience. Get in touch at charter@365aviation.com to begin your journey into the remarkable world of cognac.
About Maison Hennessy
For more than 250 years, Maison Hennessy has been producing one-of-a-kind cognacs in the heart of its native Charente region in France. Created in 1765, the Hennessy brand was born out of the vision of one man, Richard Hennessy, an Irish officer enlisted in Louis XV’s army, who very quickly foresaw the extraordinary international commercial potential of Cognac’s eaux-de-vie and set up his own wine merchant business. Today, the Maison offers excellence in every bottle, in more than 160 countries.
Today, Hennessy is the unrivalled cognac market leader and the world leading premium spirits brand. A crown jewel of the Louis Vuitton Moët Hennessy group (LMVH), Hennessy is a major contributor to French international trade – exporting almost all of its production – and an ambassador of French art de vivre the world over. Learn more here
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